As you guys know, I love testing out passive reward apps. And so when I saw the brand new Nielsen Pulse app get released, I knew I had to try it out!
This is a brand new passive income app from Nielsen, a massive market research company that's been in decades. And it's a legit way to turn your data into rewards, completely on autopilot.
I decided to sign up for this new app to test it out. And this Nielsen Pulse review is sharing how this new app works and what you need to know to decide if it's right for you! Let's go!
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Key Takeaways:
- Nielsen Pulse is a free passive earning app
- It pays you with points for sharing data about the shows and movies you stream
- It's owned by Nielsen, the same company behind the famous Nielsen TV Ratings
- You exchange your Pulse Points for free gift card rewards
- This app is a legit method to earn data rewards, but it doesn't pay too much
- The more data you share and more devices you connect, the more you can earn
What Is Nielsen Pulse?
Nielsen Pulse is a passive income app from Nielsen that pays users for anonymously sharing data about how they use their phones, devices, and streaming services.
I've already been using the Nielsen Mobile Panel for years, which is another easy way to earn passive income. So I'm super excited to see Nielsen come out with another rewards app.
If you’ve ever looked into passive income apps before, Nielsen probably sounds familiar. The company has been around for decades and is one of the biggest names in media and consumer research. It’s the same company behind TV ratings and audience measurement.

With Nielsen Pulse, the idea is simple: you install the app, connect devices you stream to it, and then give it permission to collect data about what you watch. From there, you just let it run quietly in the background while it collects anonymous usage data.
In exchange, you get Pulse Points which you can redeem for a bunch of free gift card rewards. Pretty simple!
Nielsen also says it doesn't collect passwords, usernames, texts, or the contents of your messages and calls. The data is used for market research purposes rather than direct advertising.
This is basically a “set it and forget it” side hustle app. You’re not completing surveys or grinding through offers either. Instead, you earn passively by contributing anonymous data that helps companies understand consumer behavior.
How Does Nielsen Pulse Work?
Getting started with Nielsen Pulse is straightforward.
First, you download the app and create an account. After signing up, Nielsen asks you to complete a short eligibility survey to determine whether you qualify for its research panel.
Not everyone gets accepted immediately because Nielsen tries to maintain a balanced panel of users. This is my biggest complaint for this rewards app, but it's honestly pretty standard.
If you get accepted, you then connect all the devices you use for streaming to Nielsen Pulse. This can include your laptop and phone but even your TV which is pretty neat.
The more connections you make and the more you share, the more points you earn. And I like that everything works on autopilot, so you don't have to do anything to keep earning once you set up Nielsen Pulse.
Extra Reading – The Highest Paying Smartphone Apps.
Rewards & Cashing Out
Nielsen Pulse pays you with Pulse Points every single day you share data. And like I said, the more data you share, the more you earn.
You redeem Pulse Points for gift cards to companies like Amazon, Walmart, Target and tons of other ones. Many gift cards require 500 Pulse Points to redeem a $5 reward.
There's a nice 75 point ($0.75) sign up bonus on right now too, so it won't take too long to reach your first reward. But again, you want to connect as many devices as possible to Nielsen Pulse to keep your earnings up.
💸 The Best $50 Sign Up Bonus Offers.
Pros & Cons
Pros
- Backed by a well-known, established company
- Completely passive once installed
- Free to join
- Available on both iOS and Android
- Potential for bonus rewards over time
- Nielsen Pulse works with your phones, laptops, and TVs
- Wide variety of gift card rewards
Cons
- Requires extensive data and device access
- Low earning potential
- Not everyone qualifies to join
- Possible battery or performance impact, although I haven't noticed this so far
- No PayPal rewards currently
Is Nielsen Pulse Legit?
Nielsen Pulse is legit. It’s operated by Nielsen, a long-standing global market research company with a solid reputation in audience measurement and consumer analytics. The app is also available through official app stores and clearly explains that users are rewarded for participating in research.
That said, whether it’s worth it depends on your perspective.
The trade-off here is simple: passive rewards in exchange for your data.
If you’re already comfortable using cashback apps and passive earning tools, this can be an easy way to stack a bit of extra income in the background. If you’re more privacy-conscious, the level of access required might be a dealbreaker.
Overall this is a side hustle idea I love and will use. But you should read the privacy policy and determine if it's right for you.
My Favorite Apps Like Nielsen Pulse To Use
I'm excited to test out Nielsen Pulse to see how much it pays. That said, it's far from the only rewards app I'm using these days.
Several other passive data reward apps I suggest using include:
- Nielsen Mobile Panel
- MobileXpression
- Permission Research
- Stash Investing
- PenguPace
- Pogo
- ShopBack
- Rakuten
- Honeygain
I also put out a video covering some other data reward apps I absolutely love, and I think you guys will like this list as well!
Get a $5 bonus from MobileXpression!
Is Nielsen Pulse Worth It?
If you don't mind sharing your anonymous data to earn rewards, then I think Nielsen Pulse is worth trying. But if you're super concerned with privacy and dislike the idea of data rewards, I'd skip this app.
In any case, I hope my Nielsen Pulse review helps you decide if this app belongs in your life or not. Thanks for reading all!
Want more cool ways to earn? Checkout:
Nielsen Pulse Review

Name: Nielsen Pulse
Description: Nielsen Pulse is a new data rewards app that lets you earn gift cards for sharing data about the content you stream online.
Operating System: Android, iOS
Application Category: Passive Income Apps
Author: Tom Blake
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Ease-Of-Use
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Earning Potential
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Rewards
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