Is Being Brand Loyal Good for Your Budget?

If you are looking to save money when buying groceries or drugstore items, did you know being brand loyal could be a budget buster?

Consider this, when you are shopping for, let's say canned tuna. Do you always buy the same brand just out of habit? Would you buy an alternative brand if it was on sale and you could save $.50 a can? Or better yet, what if you were able to pair up a sale and a coupon and get that item FREE. Would you then be willing to try another brand then?

Before I really started using coupons and sales to my advantage I often bought specific products that I had always used and many of them were typically less expensive brands. But after I started couponing I got to try a variety of high dollar name brand products that I wouldn't have purchased otherwise. In most cases, I was able to get these products either free or almost free.

For example: I primarily used to purchase Suave haircare products because they were not only good but reasonably priced. I can now by haircare items from John Frieda , Herbal Essence, Finesse and the like. Getting them all for next to nothing, which is cheaper than the cost of the “less expensive” brand.

Having an open mind to trying other brands (and to save money) have allowed me to find products that really work well for me and my family. And it can work for you, too. With all that being said however, I realize there are definitely certain items you absolutely love and aren't willing to compromise on and that is fine. But if for most of your shopping you are willing to get the best deal regardless of brand, you can and will save a ton of dough, which in turn will keep your budget intact.

Want more info? Learn My Top Ten Couponing Tips on how to get the best deals around.

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Written by: Amy Fields

Amy is a full-time work-outside-the-home wife and mother of two, who loves to find great deals and share them with anyone who will listen. She is also the author and publisher of ManyMoneySaversBlog.com. A place to find freebies, specials and deals as well as great money saving & money making tips.

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Beth Ane
12 years ago

This is sooo true! Since I started couponing I can actually buy name brands that I never in a million years could buy b/c they were too expensive. It’s awesome! The day we started couponing was the day we threw “brand loyalty” out the window!

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